10 Must Haves for Your Best-Selling Ebook

Content People Want

Now before you say "Duh", this is where many people mess it up. Before they can even get out the gate they're destined to fail because they create a product that nobody wa.....

10 Successful Strategies For Profitable Sales Letters

1) Start with a headline. Right up front give your
products strongest benefit. Make a promise in your
headline, and then explain how the promise and
benefits work to the custome.....

10 Things to Expect from Your SEO Copywriter

From the perspective of a business owner, webmaster,
or marketing manager, the change exhibited by the Internet
is profoundly exciting, yet profoundly disturbing. The
information.....

10 Things You Should Expect From Your IT Copywriter

Anyone who’s ever tried marketing IT products
or services knows that it’s a specialist field.
Your customers in the IT industry have very unique and
specific req.....

10 Things You Should Expect From Your Website Copywriter

As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impre.....

10 Tips for Aspiring Freelance Copywriters

Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there?s no simple answer, and no answer which applies to everyone, there are a fe.....

10 Tips For Tech-Writers

Tech-writing is a tricky business. It?s not a very high profile industry, so there?s not much support around. Follow these 10 quick tips, and you?ll be well on your way to a satisfying tech-writing career.

.....

10 Ways To Start An Internet Salesletter

The first sentence of an internet salesletter is like a
hook. It must grab the reader's attention and lead them
into reading the entire letter.

According to copywriter Joseph Sugarman, th.....

11 Things You MUST Know Before Hiring a Copywriter

So you're considering hiring copywriting help for your next
brochure, Web site, or marketing project. Congratulations! You should
get great results if you hire a pro to do it right.<.....

12-Copywriting Tips to Make Your Advertising More Profitable

Year after year people make the same mistakes in
direct-response copy and advertising. You can avoid
the most common and costly blunders by following the
following prov.....

12 Low Cost or No-Cost Techniques to Snag Lucrative Freelance Writing Assignments ASAP

No matter where you live, landing lucrative writing assignments doesn?t need to be difficult. The secret to a profitable freelance writing career is to.....

19 secrets to making your ad copy more effective

The sales letter is the key; the sales letter is the key - echoes through the Internet marketing mountains.

Ad copy, sales copy, sales letter, copywriting or whatever you want to call i.....

2 Ways to Really Connect With Your Customer in Your Copywriting

Copyright © 2005 by Bruce Carlson

One of the least talked-about areas in copywriting education is
voice. This is probably because it?s tough to set general rules
f.....

22 Questions to Ask Before You Write a Single Word

To write successful copy, you need to know as much as you can.It goes beyond reading background materials, reviewing oldmarketing pieces and doing some cursory research on the Web.

Yo.....

22 Ways to Make Money as a Writer

When most people think of writers, they think of fiction writers struggling to produce great novels. With the exception of those very few writers who make bestseller lists, far more writers make a living in .....

25 Points To Create Your Own Winning Sales Letters

The below table of content is my copywriting checklist, that I've been using for the past 2 years to create dynamic and powerful sales letters for my clients. And I hope it will do the .....

3 Inside Secrets To Making You Richer Using Direct Mail

Making money using direct mail isn't easy. And anyone who tells you it is, is lying.

To run a successful direct mail campaign, you must have a compelling offer... amazing copy......

3 Keys to Better Online Copywriting

© 2005 by Bruce Carlson

Doing the copywriting for your own website without the proper
knowledge and tools is pretty much like flying blind in a
snowstorm without piloting experience .....

3 Lessons From A Marketing Superstar



I was just rereading Jeffrey J. Fox's marvelous book, How ToBecome A Marketing Superstar this week, and had to start jottingdown some notes to pass along. Fox has a wonderful knack fordistilling .....

"3 Quick Tips To Becoming An Instant Copywriting Genius"

Copywriting is the ONE skill that will
turn words into cash, and it's really
the one thing you must learn if you're
thinking of selling anything at all.

From traditi.....

3 Steps To Better Sales Copywriting

Whether you?re wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:

You?re nothing more than a salesperson.

There?s an old saying in the ?business? .....

3 Strange And Twisted Copywriting Tactics!

1. You can build credibility with your prospects by
telling them you can't solve all their problems, but
you can solve a percentage of them.

For example:

My product can't elimina.....

3 Tips For Writing Better Headlines

Copyright © 2005 by Bruce Carlson

The single most important element of your website's copy
is the headline. Take away practically everything else
and you can still manage a sale (if the headli.....

32 Point Copywriting Checklist to Bulletproof Your Copy

As a direct response copywriter, I (naturally) go through a set process to ensure that my copy hits the mark. A vital part of this process is performing "checks and balances" to ensure .....

35% Revenue Increase? from Your Website!

35% of visitors fail to achieve their goal when they visit company websites! By following 2 simple rules, you can increase your web-derived revenue by 1/3 or more!

Renowned website usability rese.....

4 Tips for Writing Successful Swipe Copy

© 2005 by Bruce Carlson

Master copywriter and marketer Dan Kennedy, in his highly
popular and successful copywriting seminars, likes to tell
his students that "sometimes.....

5 Insider Secrets to Million Dollar Sales Letters

One of the most important skills you could ever learn is how to write million dollar sales letters. The difference between a killer sales letter and a mediocre one is often the difference bet.....

5 Key Reasons Why Great Copywriting Will Always Be Your Most Important Business Skill

Ask any successful business owner what is the most important business skill that an aspiring entrepreneur or Internet marketer can possess and I'll bet you.....

5 Keys to Copywriting for Site Visitors and Search Engines

When it comes to writing your Web site copy, you must balance the needs of your target audience with search engine optimization. Here are the 5 keys to help you succeed with both si.....

5 Reasons Why Headlines Are The Single Most Important Part Of All

Are you maximizing your marketing results by using headlines at every opportunity?

Without a powerful headline, your message stands little chance in an increasingly com.....